Privacy Policy
Effective Date: 1 May 2026
At Peak Performance K9 (“we”, “us”, “our”), we are committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Peak Performance K9 is a UK-based dog training and behaviour service.
Data Controller:
Peak Performance K9 Behaviour and Training
Jessica Jones
07494251778
2. What Information We Collect
We may collect and process the following personal data:
Information You Provide Directly
Name
Address
Email address
Telephone number
Dog’s name, breed, age, and behavioural history
Veterinary information (where relevant to training or behaviour support)
Payment information
Any information submitted through contact forms, email, phone calls, or social media messages
Information Collected Automatically
Website usage data (via cookies)
IP address
Browser type and device information
3. How We Use Your Information
We use your information to:
Respond to enquiries
Provide dog training and behaviour services
Create personalised training plans and behaviour assessments
Process payments and manage bookings
Send appointment reminders and service updates
Send newsletters or marketing communications (only where consent has been given)
Improve our website, services, and customer experience
We will only process your personal data where we have a lawful basis to do so under UK GDPR, including:
Performance of a contract
Legal obligation
Legitimate interests
Your consent
4. Marketing Communications
If you subscribe to our newsletter or marketing updates, we may use your email address to send you relevant information, offers, and training tips.
You can unsubscribe at any time by:
Clicking the unsubscribe link in any marketing email
Contacting us directly
We will never sell or share your personal data for third-party marketing purposes.
5. Sharing Your Information
We do not sell your personal data.
We may share your information with trusted third parties where necessary to operate our business, including:
Payment processors
Booking or client management systems
Email marketing providers
Website hosting providers
Professional advisers (such as accountants or legal advisers)
All third parties are required to keep your information secure and process it in accordance with data protection law.
6. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, disclosure, or alteration.
7. How Long We Keep Your Data
We retain personal data only for as long as necessary to:
Provide our services
Meet legal, tax, insurance, and accounting obligations
Resolve disputes and enforce agreements
Client records may be retained for up to 6 years for insurance and legal purposes.
8. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request erasure of your data (where legally permitted)
Restrict or object to processing
Request transfer of your data (data portability)
Withdraw consent at any time
To exercise any of these rights, please contact us using the details above.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
9. Cookies
Our website may use cookies to improve user experience and analyse website traffic.
You can control or disable cookies through your browser settings.
For more information, please see our Cookie Policy.
10. Links to Other Websites
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
We recommend checking this page regularly to stay informed about how we protect your information.